Finding your niche is about defining what makes your content different. Begin by identifying your passions and strengths, then consider who might benefit most from your content. A specific niche helps attract followers who genuinely connect with your brand, making it easier to build loyalty. Analyze competitors in your chosen niche, noting gaps you could fill. Authenticity is key—let your personality, values, and unique perspective guide you. As you define and refine your niche, your content will naturally attract the right audience, creating a solid foundation for growth.