As we head into 2024, influencer marketing continues to evolve, with new trends, platforms, and voices shaping the digital landscape. Influencers have become powerful storytellers and brand ambassadors, driving consumer decisions across industries. But with so many creators vying for attention, who are the rising stars and established influencers making waves in 2024?
Here’s a look at the top 5 influencers to watch in 2024—those who are redefining content creation, building engaged communities, and making an impact on everything from beauty to tech.
1. Emma Chamberlain – The Queen of Authenticity
- Niche: Lifestyle, Fashion, Coffee
- Platform: YouTube, Instagram, TikTok
Emma Chamberlain has been a dominant force in the influencer world for several years, and 2024 is shaping up to be her most impactful yet. Known for her relatable, candid content, Emma’s unique personality has helped her amass millions of followers across platforms. What makes her stand out is her unapologetically raw approach to social media—she doesn’t conform to traditional influencer standards of perfection.
Emma’s influence goes beyond social media. In 2023, she solidified her status as a cultural icon with her coffee brand, Chamberlain Coffee, which has grown into a major player in the direct-to-consumer space. In 2024, expect to see her influence expand into new partnerships, particularly in fashion and lifestyle, as she continues to break boundaries and redefine what it means to be an influencer.
2. Khaby Lame – The Silent Comedy Sensation
- Niche: Comedy, Social Commentary
- Platform: TikTok, Instagram
Khaby Lame took the world by storm with his simple yet hilarious TikTok videos, where he humorously “debunks” complicated life hacks without saying a word. His trademark deadpan expression and signature hand gestures have made him one of the most recognizable influencers globally, with over 100 million followers on TikTok alone.
In 2024, Khaby’s influence is set to grow even further as he explores new content formats, potentially moving into scripted comedy or even acting. With brands increasingly looking for fresh ways to connect with audiences, Khaby’s unique, universal humor and massive reach make him a top influencer to watch, especially for campaigns that aim to tap into global audiences.
3. Nikkie de Jager (NikkieTutorials) – The Beauty Powerhouse
- Niche: Beauty, Makeup Tutorials
- Platform: YouTube, Instagram
Nikkie de Jager, known as NikkieTutorials, has been a beauty influencer for over a decade, and she shows no signs of slowing down in 2024. Her expert makeup tutorials, combined with her candid personality, have helped her build a loyal following. Nikkie’s commitment to authenticity—whether she’s sharing her personal story or breaking down the latest beauty trends—continues to resonate with millions.
In 2024, Nikkie is poised to make an even bigger impact in the beauty industry, with potential new product collaborations, more celebrity partnerships, and major makeup trends. She’s already been at the forefront of shaping beauty culture, and as inclusivity and diversity become even more central to beauty conversations, Nikkie will be leading the charge.
4. D’Shawn Aaron – The Next-Gen Fashion Icon
- Niche: Fashion, Streetwear, Sustainability
- Platform: Instagram, TikTok
D’Shawn Aaron is quickly rising as one of the most influential voices in the fashion and streetwear space. His content blends high fashion with street style, and he is known for his bold, gender-fluid looks that challenge conventional fashion norms. In 2024, expect D’Shawn to continue making waves, particularly as the conversation around sustainability in fashion heats up.
D’Shawn has a unique ability to fuse style and social responsibility, promoting eco-friendly brands and second-hand fashion in a way that feels modern and fresh. With more consumers looking for conscious fashion choices, D’Shawn is set to become a major player in this space, likely collaborating with both high-end fashion houses and sustainable brands.
5. Eniola Abolarin – The Tech & Gaming Guru
- Niche: Tech Reviews, Gaming
- Platform: YouTube, Twitch, Twitter
Eniola Abolarin is a rising star in the tech and gaming industry, and 2024 is expected to be a breakout year for him. Eniola’s tech reviews are insightful, accessible, and entertaining, making him a trusted voice in the world of gadgets, software, and gaming. His Twitch streams have also attracted a growing fanbase, where he blends gameplay with in-depth discussions about the latest in tech.
As the tech world continues to expand with new innovations in AI, VR, and gaming consoles, Eniola is perfectly positioned to capitalize on these trends. In 2024, look for him to collaborate with major tech companies, review cutting-edge products, and potentially host or participate in tech-focused events. His influence is sure to grow as consumers seek out expert opinions on the rapidly changing tech landscape.
Conclusion: The Year of Authentic Influence
2024 is set to be an exciting year for influencers across a range of industries. What ties these top 5 influencers together is their authenticity, creativity, and ability to engage their audiences in unique ways. Whether it’s through humor, beauty, fashion, or tech, these influencers are shaping culture and consumer behavior in real-time.
Brands looking to tap into influencer marketing should keep an eye on these individuals as they continue to redefine what it means to influence in the digital age. Their stories, their impact, and their ability to connect with audiences make them the ones to watch in 2024.
If you’re a brand looking to partner with top influencers to create impactful press packages or campaigns, Influencur.com is here to help. We connect you with influencers who can authentically tell your story and elevate your brand’s visibility in 2024 and beyond. Let’s create something unforgettable together!